The word generic has a totally different connotation in Brazil. It is the more acceptable terminology for a pirated/ripped off product. Sao Paulo even has a couple of malls dedicated to such products right in the middle of Downtown. Here you can find anything w.r.t software, music, movies, technology and such.
They had Spiderman 3 a month before it was out on the theaters. If you want the windows OS, all you have to name is the version. Most shops have catalog books that gone on for couple of hundred pages. The best part is : they give you three months money back guarantee for their their products (take that Microsoft!). The cost: 5 dollars if it is a CD and 7.5$ if it is on a DVD. And when you want to Music, you don't just get an album but the artists who discography!
I did take advantage of this offer!